Pregled bibliografske jedinice broj: 387726
Marketing Communication
Marketing Communication // 15th International Scientific Conference on Graphic Arts, Conference Proceedings.
Zagreb, 1998. str. 30-30 (predavanje, međunarodna recenzija, sažetak, ostalo)
CROSBI ID: 387726 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Communication
Autori
Juri, Božidar
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo
Izvornik
15th International Scientific Conference on Graphic Arts, Conference Proceedings.
/ - Zagreb, 1998, 30-30
Skup
15th International Scientific Conference on Graphic Arts
Mjesto i datum
Zagreb, Hrvatska, 1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
business environment; marketing communication; managing
Sažetak
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust. The effective answer is possible through the integrated marketing communication.
Izvorni jezik
Engleski
Znanstvena područja
Grafička tehnologija, Ekonomija
