Pregled bibliografske jedinice broj: 38683
Econometric methods in marketing research
Econometric methods in marketing research // Proceedings of the 5th International Symposium on Operational Resarch / Rupnik, Viljem ; Zadnik Stirn, Lidija ; Drobne, Samo (ur.).
Ljubljana: Slovensko društvo informatika, 1999. str. 135-139 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 38683 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Econometric methods in marketing research
Autori
Pleli, Nada ; Tanković, Šemso
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 5th International Symposium on Operational Resarch
/ Rupnik, Viljem ; Zadnik Stirn, Lidija ; Drobne, Samo - Ljubljana : Slovensko društvo informatika, 1999, 135-139
Skup
The 5th International Symposium on Operational Research
Mjesto i datum
Preddvor, Slovenija, 30.09.1999. - 02.10.1999
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing system; econometric model; estimating; marketing econometrics
Sažetak
This article deals with contemporary econometric approach to marketing issues in offer to developuseful marketing econometric models and suggest related estimation methods. In marketing phenomena exist several interactions among marketing variables. Thus both the simplest marketing system and the more complex ones have to be expressed as a set of simultaneous relationships. The estimates of those models may have value in marketing practice, too: in forecasting future sales and in improving decision rules
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
