Pregled bibliografske jedinice broj: 385233
The Power of Information and Communication Control in ICT Environment--What Information Collection/Use Practices Should Companies Implement to Gain Consumers' Confidence?
The Power of Information and Communication Control in ICT Environment--What Information Collection/Use Practices Should Companies Implement to Gain Consumers' Confidence? // Management : journal of contemporary management issues, 11 (2006), 2; 9-27 (međunarodna recenzija, članak, znanstveni)
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Naslov
The Power of Information and Communication Control in ICT Environment--What Information Collection/Use Practices Should Companies Implement to Gain Consumers' Confidence?
Autori
Vlašić, Goran
Izvornik
Management : journal of contemporary management issues (1331-0194) 11
(2006), 2;
9-27
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
ICT; interactive; marketing; relationship; personalization
Sažetak
The purpose of this paper is to see if information and interactive communication technologies will be able to actually enable true interaction and personalization with consumers. The precondition for automatization, true interaction and relationship personalization is the exchange of information (knowledge) with each other (company and consumer). With this in mind – privacy is certainly an important concept. Since consumers are generally concerned about their privacy, it is important to find out: What information collection / use practices should companies implement to gain consumers’ confidence?
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
Uključenost u ostale bibliografske baze podataka::
- EconLit
