Pregled bibliografske jedinice broj: 384752
Application of factor analysis in reducing a large number of qualitative product attributes
Application of factor analysis in reducing a large number of qualitative product attributes // Proceedings of the 10th International Conference on Operational Research KOI 2004, Trogir, Croatia, September 22-24, 2004 / Scitovski, R., Jukić, D. (ur.).
Trogir, Hrvatska, 2005. str. 41-51 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 384752 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Application of factor analysis in reducing a large number of qualitative product attributes
Autori
Kurnoga Živadinović, Nataša
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 10th International Conference on Operational Research KOI 2004, Trogir, Croatia, September 22-24, 2004
/ Scitovski, R., Jukić, D. - , 2005, 41-51
ISBN
953-6931-15-X
Skup
10th International Conference on Operational Research KOI 2004
Mjesto i datum
Trogir, Hrvatska, 22.09.2004. - 24.09.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
multivariate data analysis; factor analysis; marketing research; product attributes
Sažetak
The purpose of the research was to reduce a large number of the qualitative product attributes to a smaller number of the basic attributes. The empirical research was carried out on a set of toothpaste attributes. The factor analysis was performed on the collected data in order to reduce the large number of the attributes to the basic attributes. Factor analysis based on the fourteen observed variables extracted three relevant factors. Comparative analysis of the results of factor analysis using two statistical packages (SAS and SPSS) was carried out.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
