Pregled bibliografske jedinice broj: 384597
Values, personality types and consumer attitudes : implications for CEE countries
Values, personality types and consumer attitudes : implications for CEE countries // Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe / Springer, Reiner ; Chadraba, Petr (ur.).
Beč: University of Economics and Business Administration, Institute of International Business, 2008. str. 437-448 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 384597 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Values, personality types and consumer attitudes : implications for CEE countries
Autori
Žabkar, Vesna ; Kolar, Tomaž
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
/ Springer, Reiner ; Chadraba, Petr - Beč : University of Economics and Business Administration, Institute of International Business, 2008, 437-448
ISBN
978-3-9502045-7-5
Skup
Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Mjesto i datum
Beč, Austrija, 04.12.2008. - 06.12.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Values; personality types; consumer attitudes; CEE countries
Sažetak
X
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
