Naslov
The Istrian Seabed – A Perspective of Sustainable Tourism Development

Autori
Gržinić, Jasmina ; Zanketić, Patricija

Izvornik
Pomorstvo : scientific journal of maritime research (1332-0718) 23 (2009), 1; 199-219

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
seabed ; Istria ; sustainable development ; diving tourism ; tourism planning.

Sažetak
Istria is enjoying an upward trend in tourism despite the general economic recession on outbound tourist markets, the reduced scope of travels, a preference for shorter holidays, the price increase of services in Istria, and the process of repositioning and restructuring the tourism offering of Istria. Accordingly, in this paper, the authors call attention to the need for continuous public-private collaboration and the systematic implementation of the Master Plan of Tourism Development in Istria. The paper aims to underline the importance of developing sustainable tourism, capable of yielding enhanced benefits to the local community, and generating and multiplying increased economic activity in the bottom-line. It also gives an overview of the current state of the diving market segment in Istria and, in general, in Croatia, while calling attention to the lack of statistical monitoring in this segment and the need for coordinating all actors in the tourism planning process (education, planning, legislation, marketing activities, etc.)

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA