Naslov
Strategic management of the tourist destination Istria

Autori
Jeremić, Zoran ; Mešić, Almir

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Interdisciplinary management research III

Urednik/ci
Barković, Dražen ; Runzheimer Bodo

Izdavač
Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences

Grad
Osijek : Pforzheim

Godina
2007

Raspon stranica
112-122

ISBN
978-953-253-026-1

Ključne riječi
strategic management, tourist destination, globalization, regional

Sažetak
The authors see tourist destinations as market evaluated wholes, since their theories rest on scientific methods used in foreign and domestic literature. The scientific contribution of the authors is in the analysis and representation of strategic tourist destination management of Istria. The development of competitiveness and survival on the world tourist market is possible only in case of long-term and strategically planning of tourist destination development. In this paper, the authors are proving the hypothesis that a good strategic concept of development can run a destination successfully and form its tourist product in order to enable optimal satisfaction of the tourist's and local population's needs.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA