Naslov
Extending the Research in Relation to Materialism and Life Satisfaction

Autori
Gurel, Eda ; Sirgy, Joseph ; Husić, Melika ; Čičić, Muris

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Association for Consumer Reserach Annual Conference / L. McGill, Ann ; Shavitt, Duluth, Sharon - San Francisco (CA) : Association for Consumer Research, 2008, 1-25

Skup
2008 ACR North American Conference

Mjesto i datum
San Francisco (CA), Sjedinjene Američke Države, 23.10.2008. - 26.10.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
materialism; life satisfaction

Sažetak
This paper builds on Sirgy’ s (1998) theory of materialism by integrating exposure to materialistic advertising and social influence into a more comprehensive model. The data collected in Bosnia/Herzegovina showed that exposure to materialistic advertising and social influence contribute to materialism. Materialism, in turn, leads to the use of all types of standard of comparisons (affective- and cognitive-based expectations) to make judgments about standard of living. As the use of these standards of comparisons increases, people start to evaluate their standard of living more negatively, and this negative evaluations of standard of living leads to dissatisfaction with life.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA