Naslov
Corporate Social Responsibility in Theory and Practice

Autori
Soukupova, Jana ; Duškova, Iva ; Bakić-Tomić, Ljubica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Pre-Conference Proceedings of the Special Focus Symposium on 6th CIESKS: Communication, Information and Economic Sciences in the Knowledge Society / Šimović, Vladimir ; Bakić-Tomić, Ljubica i Hubinkova, Zuzana - Zagreb : Učiteljski fakultet Sveučilišta u Zagrebu, 2008, 66-70

ISBN
978-953-7210-08-3

Skup
20th International Conference on Systems Research, Informatics and Cybernetics: 6th Special Focus Symposium on 6th CIESKS: Communication, Information and Economic Sciences in the Knowledge Society

Mjesto i datum
Baden-Baden, Njemačka, 28.07.2008. - 29.07.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility; economic rationality; motivation of the firm

Sažetak
This paper is concerned on corporate social responsibility (CSR) as like theoretical concept as like possible part of corporate strategy. In the first part is briefly defined CSR. CSR is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and the environment in all aspects of their operations. Some commentators have identified a difference between the Continental European and the Anglo-Saxon approaches to CSR.[ In the second part are mentioned some theoretical consequences of CSR. This part is oriented mainly on relationship between CSR and economic rationality. They are mentioned two contradictory approaches to CSR: One opinion, argues, that corporations are fundamentally entities responsible for generating a product and or service to gain profits to satisfy shareholders (M. Friedman), bud widespread is also opposite attitude, that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise and conditions of the economic and social environment Third part of the paper is based on empirical research about approach to CSR between firms in Czech Republic.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA