Pregled bibliografske jedinice broj: 382673
Influence of Internet on Consumer Behavior in Tourism
Influence of Internet on Consumer Behavior in Tourism // Annals of DAAAM for 2008 & Proceedings of the 19th International DAAAM Symposium / Katalinić, Branko (ur.).
Beč: DAAAM International Vienna, 2008. str. 281-283 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 382673 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Influence of Internet on Consumer Behavior in Tourism
Autori
Grgona, Jadranko ; Andrlić, Berislav ; Del Vechio, Manuel
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Annals of DAAAM for 2008 & Proceedings of the 19th International DAAAM Symposium
/ Katalinić, Branko - Beč : DAAAM International Vienna, 2008, 281-283
ISBN
978-3-901509-68-1
Skup
DAAAM International Symposium od Intelligent Manufacturing & Automation :Focus on Next Generation of Intelligent Systems and Solutions (19 ; 2008)
Mjesto i datum
Trnava, Slovačka, 22.10.2008. - 25.10.2008
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Internet; buying decision; tourism; students
Sažetak
Consumers in tourism are very heterogeneous social group. For the purpose of implementing marketing plan in this situation, there is indispensability of identifying their behaviour in buyer decision process. Buyer behaviour in tourism is affected by many different factors, yet understanding it is essential task of marketing management. Undoubtedly, one of the most important factors is new technology development on the bidding side, which leads to new consumer behaviour modality. During development of new technologies on the bidding side, it is necessary to determine their affect on consumer behaviour in tourism This paper attempts to identify a level of usage of Internet as an information source and product-purchasing tool by students in eastern Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
