Pregled bibliografske jedinice broj: 382671
Web Site Quality Evaluation in Tourism
Web Site Quality Evaluation in Tourism // Proceedings of the 1st International Conference „ Vallis Aurea“ : Focus on Regional Development / Branko Katalinić (ur.).
Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2008. str. 273-279 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Web Site Quality Evaluation in Tourism
Autori
Grgona, Jadranko, Andrlić, Berislav, Kukuljan, Valter
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 1st International Conference „ Vallis Aurea“ : Focus on Regional Development
/ Branko Katalinić - Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2008, 273-279
ISBN
978-953-98762-7-0
Skup
1st International Conference „ Vallis Aurea“ : Focus on Regional Development
Mjesto i datum
Požega, Hrvatska, 19.09.2008
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourism; web site; e MICA model
Sažetak
The recent development of tourism industry suggests an important role that marketing concept has due to contemporary business trends. Information technology has changed fundamentally the very nature of marketing. Most tourism firms have started developing e-marketing strategies for the web. As a result, e-marketing is growing at a dramatic pace and is significantly impacting tourist market behaviour. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of tourism web site development in Brodsko Posavska County. Authors also offers some proposals on future development in this sector of e-marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
