Naslov
New energy marketing

Autori
Grbac, Bruno ; Radulović, Duško

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Recent advances in Environment, Ecosystems and Development - Proceedings of the 6th WSEAS International conference on Environment, Ecosystems and Development (EED'08) / Zaharim, A. (ed.), Mastorakis, N. (ed.), Gonos, I. (ed.) - Kairo : WSEAS Press, 2008, 86-91

Skup
6th WSEAS International conference on Environment, Ecosystems and Development (EED'08

Mjesto i datum
Kairo, Egipat, 29.12.2008. - 31.12.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Enviroment; ecosystems; development; new energy marketing

Sažetak
Global energy markets run through changes and transformation of business in all their sectors. Environmental problems rise as constant market needs for oil and gas. That disproportion of business goals and environmental-social needs created new energy brands: energy efficiency, renewable energy sources, bio fuels and etc., which becomes familiar and compulsory to many customers in a short period of time. At the same time, new energy legislation, particularly in European countries, put complete energy market in transformation. Energy sector goes through a liberalization that will finally make word ‘ ’ choose’ ’ a reality for each customer on a market. Field and desk research presented in this paper shows how market liberalization represents also a great challenge for marketers all over the world because that transformation hits essential business principles of each energy company and their position on a market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Indeksirano u sljedećim bazama: ISI (Thomson Reuters), ELSEVIER, SCOPUS, ACM - Association for Computing Machinery, Zentralblatt MATH, British Library, EBSCO, SWETS, EMBASE, CAS - American Chemical Society, EI Compendex, Engineering Village, DoPP, GEOBASE, Biobase, TIB|UB - German National Library of Science and Technology, American Mathematical Society (AMS), Inspec - The IET, Ulrich's International Periodicals Directory (http://www.wseas.us/indexes/)

POVEZANOST RADA