Pregled bibliografske jedinice broj: 382120
The Analysis of Brand Character on the Child Cosmetic Market
The Analysis of Brand Character on the Child Cosmetic Market // INCODE - International Innovation Conference for Co-operation Development / Fojtik, J. (ur.).
Pečuh: Faculty of Business and Economics at University of Pecs, 2008. str. 251-260 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 382120 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Analysis of Brand Character on the Child Cosmetic Market
Autori
Grbac, Bruno ; Stamenić, Sanja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
INCODE - International Innovation Conference for Co-operation Development
/ Fojtik, J. - Pečuh : Faculty of Business and Economics at University of Pecs, 2008, 251-260
ISBN
978-963-642-248-6
Skup
INCODE - International Innovation Conference for Co-operation Development
Mjesto i datum
Pečuh, Mađarska, 16.10.2008. - 18.10.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
child cosmetic market; brand character
Sažetak
The fast growth of the child cosmetic market requires businesses in that market to build a brand in order to gain a competitive advantage. A brand is, for a business, a new asset and value for targeted consumers. Building a brand in the cosmetics industry has various characteristics which are the subject of research in this thesis. The authors present the results of their research, both at the desk and in the field, of the factors which affect the building of a brand in the market of child cosmetics.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
