Naslov
Statistical Approach to the Difference between Public and Private Television in Prime Time TV Commercials

Autori
Šimičević, Vanja ; Račić, Ifigenija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2008 & Proceedingsof The 19th International DAAAM Symposium on Intelligent Manufacturing & Automation : Focus on Next Generation of Intelligent Systems and Solutions / Katalinić, Branko - Trnava : DAAAM International Vienna, 2008

ISBN
3-901509-68-1

Skup
International DAAAM Symposium on Intelligent Manufacturing & Automation : Focus on Next Generation of Intelligent Systems and Solutions (19th ; 2008)

Mjesto i datum
Trnava, Slovačka, 22.10.2008. - 25.10.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
statistical analysis; advertising; TV commercials

Sažetak
The purpose of this study is to present media advertising situation in a transitional environment. This paper is focused to statistical analysis of the TV commercials content on the Croatian television channels. The original empirics survey research was conducted at the random sample, including both, public and private television models, in order to analyse TV commercials, as a form of modern economic promoting component. The paper put special emphasis on significant differences of the commercials distribution in prime time, between these two television models.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA