Pregled bibliografske jedinice broj: 380605
The Content Analysis of TV Commercials: Statistical Approach
The Content Analysis of TV Commercials: Statistical Approach // Chapter 62 in DAAAM International Scientific Book 2008, pp. 773-780, Published by DAAAM International, ISBN 978-3-901509-69-0, ISSN 1726-9687 / B. Katalinic (ur.).
Beč: DAAAM International Vienna, 2008. str. 773-780
CROSBI ID: 380605 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Content Analysis of TV Commercials: Statistical Approach
Autori
Šimičević, Vanja ; Račić, Ifigenija
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Chapter 62 in DAAAM International Scientific Book 2008, pp. 773-780, Published by DAAAM International, ISBN 978-3-901509-69-0, ISSN 1726-9687
Urednik/ci
B. Katalinic
Izdavač
DAAAM International Vienna
Grad
Beč
Godina
2008
Raspon stranica
773-780
ISBN
978-3-901509-69-0
Ključne riječi
statistical analysis, advertising research techniques, TV commercials content, prime time, television models
Sažetak
The purpose of this study is to present media advertising situation in a transitional environment. This paper is focused to the theoretical and methodological basis for research the influence of television advertising and statistical analysis of the TV commercial's content on the Croatian television programs. The new original empirics survey research was conducted at the random sample, including both, public and commercial television models, in order to analyse TV commercials, as a form of modern economic promoting component. The paper put special emphasis on significant differences of the commercials distribution in prime time, between these two television models.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
067-1521781-2485 - Inteligentni sustavi kontrolinga, financija i računovodstva digitalnog poduzeća (Peić-Bach, Mirjana, MZOS ) ( CroRIS)
Ustanove:
Fakultet hrvatskih studija, Zagreb
