Naslov
Marketing Research in Product Development Function

Autori
Maričić, Sven ; Ikonić, Milan ; Mikac, Tonči

Izvornik
Engineering review : znanstveni časopis za nove tehnologije u strojarstvu, brodogradnji i elektrotehnici (1330-9587) 28 (2008), 2; 55-63

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketing; business system plans; market research; marketing goal determination

Sažetak
At long term planning general business policy transforms into concrete business assignments which needs to realize towards unique business system goal. For the definition of one long term production development program plan need to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with specific overview to research and market analysis with an attention of general fortification of tendencies, demands, wishes and market needs for business product system. There is shown the distribution of collected data, the ways of their getting with overview on methods and market research techniques.

Izvorni jezik
Engleski

Znanstvena područja
Strojarstvo, Temeljne tehničke znanosti

POVEZANOST RADA