Naslov
Satisfiers and dissatisfiers in congress tourism - The case of Dubrovnik

Autori
Prebežac, Darko ; Mikulić, Josip ; Peručić, Doris

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 2nd International Conference Marketing Theory Challenges in Transitional Countries / Ozretić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2008, 253-261

ISBN
978-953-6025-26-8

Skup
International Scientific Conference Marketing Theory Challenges in Transitional Societies (2 ; 2008)

Mjesto i datum
Zagreb, Hrvatska, 26.09.2008. - 27.09.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
congress tourism; tourist satisfaction; impact asymmetry analysis; Dubrovnik

Sažetak
The aim of this paper is to investigate satisfiers and dissatisfiers in congress tourism using the case of Dubrovnik. The authors apply an impact-asymmetry analysis (IAA) to categorize nine destination attributes according to their potentials to generate tourist satisfaction and dissatisfaction, as well as their range of impact on the tourist‘ s overall satisfaction. The results of this study provide insightful information for destination marketers who wish to increase tourist satisfaction in the segment of congress tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA