Pregled bibliografske jedinice broj: 374247
Promotion as a part of strategic communication of a successful brand name
Promotion as a part of strategic communication of a successful brand name // Communication Policies and Culture in Europe
Barcelona, Španjolska, 2008. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 374247 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Promotion as a part of strategic communication of a successful brand name
Autori
Tomažič Tina ; Plenković Mario ; Radoš Goran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
Communication Policies and Culture in Europe
Mjesto i datum
Barcelona, Španjolska, 25.11.2008. - 28.11.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
promotion; communication strategies; brand
Sažetak
The objective of this work examines the role of the communication in the promotion of a city´s brand name. The sense of the article is to establish, conceptualize and categorize the basic operative communicative and visual legitimacies and conception categories, which are used in the promotion and new contemporary communication trends. The article is particulary interested in studying the factors that entice visitors or consumers into city centers and as such have significant influence for the promotion of the city.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
128-0000000-3620 - Hrvatska medijska komunikacija u konvergentnom okruženju (Plenković, Mario, MZOS ) ( CroRIS)
Ustanove:
Grafički fakultet, Zagreb
Profili:
Mario Plenković
(autor)
