Naslov
Public relations management in sport and tourism

Autori
Milohnić, Ines ; Cerović, Zdenko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5th International Scientific Conference on Kinesiology "Kinesiology research trends and applications" : proceedings book / Milanović, Dragan ; Prot, Franjo - Zagreb : Kineziološki fakultet Sveučilišta u Zagrebu, 2008, 365-368

ISBN
978-953-6378-80-7

Skup
International Scientific Conference on Kinesiology (5 ; 2008)

Mjesto i datum
Zagreb, Hrvatska, 10.09.2008. - 14.09.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
small hotels; sports facilities; competitive advantages; creativity; strong strategy

Sažetak
This work explores co-dependency of PR and competitive advantage based on numerous interviews with 60 managers of small hotels with sports facilities in Croatia. Aim of this research is to recognize the connection and relations between the implementation of PR in tourism and sports on one hand, and competitive advantages on the other hand, which gives the opportunity of adapting to changes and needs of modern market. Using a descriptive statistical data analysis, paper proofs the theory of a strong connection between PR and competitive advantages, and especially the creativity, strong strategy and market promotion, and offer variety. The research has shown that the management of PR adds to the mastering of processes of creating specifi c strategies and shaping business politics to improve the competitive advantages in business objects in the market conditions.

Izvorni jezik
Engleski

POVEZANOST RADA