Naslov
Competitive Advantages of small Hotels : Qualitative Approach towards Tourist Destination Improvement

Autori
Milohnić, Ines

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
6th International Scientific conference Management in the Function of Increasing the Tourism Cunsumption : conference proceedings / Radišić, , Franjo - Opatija : Faculty of Tourism and Hospitality management Opatija, 2008, 17-26

Skup
International Scientific conference Management in the Function of Increasing the Tourism Cunsumption (6 ; 2008)

Mjesto i datum
Opatija, Hrvatska, 08.05.2008

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
small hotels; competitive advantages; tourist destination

Sažetak
This paper explores competitive advantages of small hotels and it is based on the vast interviews with managers of small hotels in Croatia. Aim of the research is recognized in the effort of grading the present state of small hotels’ positioning using the qualitative approach of the tourist destination improvement. Qualitative indicators as the applicative basis of the paper have been gathered using the following tools: SWOT matrix and Diamond of competitiveness. Results point to the need of constant investing in extra efforts in order to obtain a more quality offer of greater value which would ensure extra opportunities for creation of new market position of this important market segment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA