Naslov
Tourist Detination Competitiveness : Market Challenged and Evaluation System

Autori
Milohnić, Ines ; Smolčić Jurdana, Dora

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Znanje za trajnostni razvoj : zbornik referatov 27. mednarodne konference o razvoju organizacijskih znanosti = Knowledge for sustainable development : proceedings of the 27th International Conference on Organizational Science Development / Rajkovič, Vladislav ; Jereb, Eva ; Kljajić, Miroljub ; Paape, Björn ; Pagon, Milan ; Vukovič, Goran - Kranj : Moderna organizacija, 2008, 1709-1718

ISBN
978-961-232-212-0

Skup
Mednarodna konferenca o razvoju organizacijskih znanosti (27 ; 2008)

Mjesto i datum
Portorož, Slovenija, 19.03.2008. - 21.03.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourist destination; competitiveness; quality; partnership

Sažetak
Quality in tourism as a key factor of competitiveness and market competition implies continuous monitoring of market trends. Therefore, a need for constant comparison with the best competitors in tourist market occurs. Prosperous relation 'Value for Money’ is implied, moreover, tourist expect 'Experience for Money' i.e. 'Emotion for Money'. All destinations which intend to keep and increase their market share, i.e. to remain competitive in the demanding tourism market, need to direct themselves towards that aim. This paper proposes integrated approach towards strategic management as the most appropriate concept for Croatian tourism and hospitality development. New form of development is based on integrated approach, horizontal and vertical integrating of all subsystem elements of the entire controlling system, along with the quality partnership relations establishment at the level of tourist destination. Quality of each particular segment of tourist offer is indisputable, yet in the end, the guest attributes quality to the destination as a whole. Only cooperation of all participants and joined efforts within the destination can result in a quality and consistent offer and positive destination image. Benchmarking as a modern method of comparison with the best competitors, 'Interactive Destination Evaluation System (IDES)' diagnosis system as a tool for internal and external benchmarking and Balanced score Card (BSC) will be elaborated according to the paper subject.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA