Pregled bibliografske jedinice broj: 368207
Public Relations Metrics-Research and Evaluation
Public Relations Metrics-Research and Evaluation / Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D. (ur.). New York (NY): Routledge, 2008 (monografija)
CROSBI ID: 368207 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Public Relations Metrics-Research and Evaluation
Urednik/ci
Van Ruler, B. ; Tkalac Verčič, A. ; Verčič, D.
Vrsta, podvrsta i kategorija knjige
Uredničke knjige, monografija, znanstvena
Izdavač
Routledge
Grad
New York (NY)
Godina
2008
Stranica
328
ISBN
0-8058-6273-0
Ključne riječi
Public relations; metrics; evaluation
Sažetak
The book addresses thinking about public relations, rather than the process of conducting research. It discusses the issue of metrics in public relations from a theoretical angle-its epistemology and conceptualization-as well as exploring questions of definitions and measurement tools, and it provides simple examples of research projects.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Profili:
Ana Tkalac Verčič
(urednik)
