Naslov
The effects of word of mouth comunication on customer evaluation of professional study courses at the college of agriculture in Križevci

Autori
Jerčinović, Silvije ; Svržnjak, Kristina ; Kantar, Sandra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2nd International Scientific Conference "Marketing Theory Challenges in Transitional Societies" : proceedings / Ozetić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2008, 107-113

ISBN
978-953-6025-26-8

Skup
International Scientific Conference Marketing Theory Challenges in Transitional Societies (2 ; 2008)

Mjesto i datum
Zagreb, Hrvatska, 26.09.2008. - 27.09.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
word of mouth communication ; service ; high and higher education ; College of Agriculture in Križevci

Sažetak
Transformation of domestic society in last eighteen years roughly, has resulted by profesionalisation of all sectors and industries. ŽThereby high and higher education system has been improved too, in the first place due to radical system changes as well to recently implementation of Bologna agreement. Precisely, these are the main drivers of improvement of existing studies in area of high and higher education sector. However, attractiveness of any study course is becoming the key issue for all high and higher education institution. The paper examines the importance of the verbal information exchange, weather positive or negative, about a colleges services with final intention to recrute potential costumer.Since word of mouth communication is out of service provider, it is of great interest for all service providers, and especially in the case of College of Agriculture in Križevci to examine the role of word of mouth as a tool for better understanding and improvement for possible marketing strategies. This paper is trying to reveal relationship between specific service, its market and consumer within specific organization as well. The purpose is also to analyze the word of mouth which orginate from present and past customers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA