Pregled bibliografske jedinice broj: 366135
Destination Marketing Strategy in Selling a Tourism Product
Destination Marketing Strategy in Selling a Tourism Product // Management in the Function of Increasing the Tourism Consumption: Tourism Destination Attractions in the Increased Tourist Expenditure / Radišić, Franjo (ur.).
Opatija, 2008. str. 35-40 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 366135 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Destination Marketing Strategy in Selling a
Tourism Product
Autori
Berc Radišić, Branka ; Bašan, Lorena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Management in the Function of Increasing the Tourism Consumption: Tourism Destination Attractions in the Increased Tourist Expenditure
/ Radišić, Franjo - Opatija, 2008, 35-40
Skup
6th International Scientific Conference: Management in the Function of Increasing the Tourism Consumption
Mjesto i datum
Opatija, Hrvatska, 08.05.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing strategy ; destination marketing ; tourism product ; tourist market
Sažetak
A destination defines its long-term market goals through its marketing strategy. In devising a marketing strategy, a destination’ s tourist attractions and the capabilities in terms of human and material resources of the organisers of its offering are taken into consideration. The task of destination marketing is to design a tourism product and to put it on the market under the most favourable conditions.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
