Pregled bibliografske jedinice broj: 365035
Water Marketing
Water Marketing // Porceedings of the 19th Conference of the Danube Countries on Hydrological Forecasting and Hydrological Bases of Water Management / Gereš, Dragutin (ur.).
Osijek: Hrvatske vode, 1998. str. 1039-1044 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 365035 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Water Marketing
Autori
Medić, Mane ; Singer, Slavica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Porceedings of the 19th Conference of the Danube Countries on Hydrological Forecasting and Hydrological Bases of Water Management
/ Gereš, Dragutin - Osijek : Hrvatske vode, 1998, 1039-1044
ISBN
953-96455-3-0
Skup
Conference of the Danube Countries: on Hydrological Forecasting and Hydrological Bases of Water Management (19 ; 1998)
Mjesto i datum
Osijek, Hrvatska, 1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
water marketing; social responsibility; environmental goods; cost-benefit analysis
Sažetak
Mapping theoretical backgraound for thinking about water markteting, it is necessary to abandon value-free mainstream economic approach and combine two new economic thoughts, both based on holistic, system approach: institutional economy and social economy. Water marketing should be used as a behicle to build-up social responsibility and value-consciousness in actors (individuals, business, governments) whose decisions and behavior are, or can be, linked with usage of water. These two features (social responsibility and long-run time horizon) differ water marketing from most frequently understanding of marketing role. In designing water marketign cost-benefit analysis for environmental economic evaluation of water usage can be used as an useful guidance.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
