Naslov
Strategic factors and SWOT analysis : which is the best way to congruity?

Autori
Gonan Božac, Marli ; Grgorinić, Sabina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Znanje za trajnostni razvoj : zbornik 27. mednarodne znanstvene konference o razvoju organizacijskih znanosti = Knowledge for sustainable development : proceedings of the 27th International Conference on Organizational Science Development / Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž ; Kljajić, Miroljub ; Pagon, Milan ; Vukovič, Goran - Kranj : Moderna organizacija, 2008, 683-691

ISBN
978-961-232-213-7

Skup
Mednarodna znanstvena konferenca o razvoju organizacijskih znanosti (27 ; 2008)

Mjesto i datum
Portorož, Slovenija, 19.03.2008. - 21.03.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
environmental analysis; SWOT analysis; strategic factors; approaches to organisation analysis

Sažetak
The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA