Naslov
Antecedents and consequences of time spent shopping

Autori
Anić, Ivan-Damir ; Radas, Sonja ; Miller, Joseph C.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
An Enterprise Odyssey: Tourism - Governance and Entrepreneurship / Galetić, Lovorka ; Čavlek, Nevenka - Zagreb : Faculty of Economics and Business, University of Zagreb, Trg J.F. Kennedy 6, 10000 Zagreb, Croatia, 2008, 1361-1372

ISBN
953-6025-24-8

Skup
4th International Conference, An Enterprise Odyssey: Tourism - Governance and Entrepreneurship

Mjesto i datum
Cavtat, Hrvatska, 11.06.2008. - 14.06.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Time spent on shopping; demographics; retail situational factors; purchasing outcomes

Sažetak
This paper explores the antecedents and consequences of the amount of time spent on shopping in the Croatian hypermarket setting. The proposed research questions were examined with data collected from in-store inteviews, carried out in a high/low, urban Croatian hypermarket. Data was analysed using regression analysis. Research results show that shopping trip type had the strongest effect on consumers’ expenditure of time, followed by social surroundings and age of respondents. Store atmosphere was positively related to time expenditure at the 0.1 level. However, gender and store traffic were not significantly related to time spent on shopping. Time expenditure significantly and positively predicts the amount of money spent and number of items purchased. For retailers, the importance of these research results may be a better understanding of the drivers and the impacts of time expenditure, which may help in the design of successful retailing strategies for encouraging consumers to spend more time shopping in their stores, with the result that per-customer sales rise.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA