Naslov
Quality and Formation of Retail Operating Units

Autori
Segetlija, Zdenko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 27th International Conference on Organizational Sciences Development / Rajkovič ; Vladislav ; Jereb Eva ; Kern Tomaž ; Kljajić Miroljub, Paape Bjoern ; Pagon Milan ; Vukovič, Goran - Kranj : Moderna organizacija, 2008, 2432-2436

ISBN
978-961-232-213-7

Skup
Knowledge for Sustainable Devvelopment

Mjesto i datum
Portorož, Slovenija, 17.03.2008. - 21.03.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
quality; total quality management (TQM); management of the processes; retail trade

Sažetak
Quality in the economy is today perceived in the light of the business conception of total quality management (TQM), which has found its place in the contemporary marketing. Aside from this, business entities have been interested both in mutual cooperation in the improvement of quality, and in better transparency of the market, with the purpose of facilitating the turnover of goods. To that end, many different national and international associations for promotion of quality have been created. Furthermore, improvement of quality also requires legislative regulations of market relations, of consumer protection, and of the protection of the living environment. Since the formation of retail operating units takes place in the conditions of modern marketing, quality elements have been included not only in the trade functions, but also in the marketing variables.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA