Pregled bibliografske jedinice broj: 354757
Implementation of franchising as a business model in Croatian business context
Implementation of franchising as a business model in Croatian business context // 3rd International Conference on Economics and Management of Networks
Rotterdam, Nizozemska, 2007. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 354757 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Implementation of franchising as a business model in Croatian business context
Autori
Alon, Ilan ; Alpeza, Mirela ; Erceg, Aleksandar
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
3rd International Conference on Economics and Management of Networks
Mjesto i datum
Rotterdam, Nizozemska, 28.06.2007. - 30.06.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
franshise development; business environment; transition economies
Sažetak
Franchising is a young sector in transition in Croatia. Consisting of retailing, distribution, and wholesaling operations, companies in Croatia are now becoming aware of the benefits and costs of franchising as an organizational method and are considering its adaptation to the Croatian context. Still, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. This paper investigates one company evaluating franchisng for expansion and discuss the dilemmas it will face. The contribution of this paper is in assessment of franchising model embeddedness with regard to macroeconomic conditions in Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0101195-1007 - Procjenjivanje potencijala rasta malih i srednjih poduzeća (Singer, Vjekoslava, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
