Naslov
Opportunities and threats regarding the development of the franchising business model in Croatia

Autori
Alon, Ilan ; Alpeza, Mirela ; Erceg, Aleksandar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7th International Conference Enterprise in Transition / Reić, Zlatan ; Fredotović, Maja - Split : Ekonomski fakultet Sveučilišta u Splitu, 2007, 131-134

Skup
Seventh International Conference on Enterprise in Transition

Mjesto i datum
Split, Hrvatska; Bol, Hrvatska, 24.05.2007. - 26.05.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
franchise development ; business environment ; transition economies

Sažetak
Franchising is a sector in transition in Croatia. Consisting of retailing, distribution, and wholesaling operations, companies in Croatia are now becoming aware of the benefits and costs of franchising as an organizational method and are considering it's adaptation to the Croatian context. Still, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, and little experience in the marketplace. This paper investigates one company evaluating franchising for expansion and discusses the dilemmas it faces. The contribution of this paper is in assesment of franchising model embeddedness with regard to macroeconomic conditions in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA