Naslov
Strategic Factors and SWOT Analysis: Which is the Best Way to Congruity?

Autori
Gonan Božac, Marli ; Grgorinić, Sabina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Zbornik povzetkov referatov 27. mednarodne konference o razvoju organizacijskih znanosti “ Znanje za trajnostni razvoj” / Rajkovič, Vladislav i dr. - Kranj : Moderna organizacija, 2008, 170-170

ISBN
978-961-232-212-0

Skup
27th International Conference on Organizational Science Development, Knowledge for Sustainable Development

Mjesto i datum
Portorož, Slovenija, 19.03.2008. - 21.03.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
environmental analysis; SWOT analysis; strategic factors; approaches to organisation analysis

Sažetak
The paper deals with the relationship between the methods of environmental analysis and the SWOT analysis. Basic hypothesis is that the methods of environmental analysis represent an input into the SWOT analysis or better to say that a conducted environmental analysis of high quality will result in a high quality SWOT analysis. The paper presents practical strategic tools which connect approaches and methods of environmental analysis and SWOT, simplifying in this way the deduction of strategic factors of an organization.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA