Naslov
Strategic Planning Under Uncertainty: Building the Metamodel

Autori
Dobrović, Željko

Izvornik
Journal of information and organizational sciences (0351-1804) 25 (2001), 1; 11-26

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
strategic planning; SWOT analysis; residual uncertainty; strategy; decision making; methodology; metamodel; automated tools

Sažetak
The pace of changes in the organization’ s environment has increased significantly since the beginning of information age. Traditional strategic planning process is not sufficient any more for leading the organization through time. SWOT analysis and residual uncertainty determining methods appeared as a helpful tool in overcoming the insufficiencies of traditional strategic planning. The beginning of the strategic planning cycle is one milestone where these methods should be implemented. Furthermore, they should be implemented at the beginning of each significant activity within strategic plan. Strategic planning, SWOT analysis, and residual uncertainty determining are considered as a whole, which is prerequisite for gathering all three methods into one methodology. Methodology is developed step by step through the definition of metamodel, which is built while following the phases of strategic planning cycle. The proposed metamodel makes it easier to understand the strategic planning process, and at the same time logically connects all data generated through the strategic planning cycle. Furthermore, metamodel can be used as a basis for the database development, in which the data generated by the process could be kept and updated. The next step could be development of automated tools as an extension to mentioned database. These tools can be used as a support in strategic planning process. Suggested metamodel is not final. It can be further developed in a sense of adding more entities that will keep some other data, e.g. results gained by using some analytical tools for dealing with the uncertainty.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA