Naslov
FACTORS WHICH INFLUENCE THE SUCCESS OF SMALL HOSPITALITY ENTERPRISES

Autori
Milohnić, Ines

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
STRATEGIC DEVELOPMENT OF TOURISM INDUSTRY IN THE 21 st CENTURY / Prof. Sofronija Miladinoski - Ohrid : Faculty of Tourism and Hospitality, Ohrid, 2007, 162-165

ISBN
9989-800-59-6

Skup
STRATEGIC DEVELOPMENT OF TOURISM INDUSTRY IN THE 21 st CENTURY

Mjesto i datum
Ohrid, Sjeverna Makedonija, 20.05.2007. - 26.05.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
small hospitality enterprises; management; success; partnership

Sažetak
This paper explores the factors which influence the increase of the success of small hospitality enterprises based on extensive research based on interviews with 115 managers of these enterprises in the Kvarner Riviera region. The aim of this research is to identify the manners and possibilities of increasing business success in consistence with the needs of modern market. The research comprises the quality grades of business success of small hospitality enterprises, as well as the factors which influence the business of small hospitality subjects. Results of the research point to the fact that the management is not the only factor which influences the success since the important factors, which influence the business, exist on a mezzo (local community) and macro (state) level. Proposals of measures and actions which can improve the small hospitality enterprises business’ success with the purpose of increasing competitiveness are stated in the closing section of the paper. The research had shown that the only possible solution is the partnership which should be ensured at all management levels, as the basis for competitiveness of both small hospitality enterprises and the tourism destination itself.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA