Pregled bibliografske jedinice broj: 352818
Marketing Role in Creation of Hotel Product Offer
Marketing Role in Creation of Hotel Product Offer // 19th Biennial International Congress Tourism & Hospitality Industry 2008 : New Trends in Tourism and Hospitality Management : Proceedings
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2008. str. 261-265 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 352818 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Role in Creation of Hotel Product Offer
Autori
Berc Radišić, Branka ; Pavia, Nadia
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
19th Biennial International Congress Tourism & Hospitality Industry 2008 : New Trends in Tourism and Hospitality Management : Proceedings
/ - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2008, 261-265
ISBN
978-953-6198-63-4
Skup
Biennial International Congress Tourism & Hospitality Industry 2008 : New Trends in Tourism and Hospitality Management (19 ; 2008)
Mjesto i datum
Opatija, Hrvatska, 07.05.2008. - 09.05.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist market; creation; hotel product; marketing management
Sažetak
The hotelier can be successful if he is an expert in reading the market. His knowledge is the basis for creation of his product and defining marketing strategy of its promotion and sale. Overcoming of possible difficulties in sale of hotel product could be mastered by constant communication with the market, permanent innovations of the product and the adequate use of marketing activities.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Mrnjavac, Edna, MZOS ) ( CroRIS)
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
