Naslov
MANAGAMENT IN MARKETING POSITIONING OF HOTEL OFFER IN ISTRIA

Autori
Pavia, Nadia ; Berc Radišić, Branka ; Ivanović, Saša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
27th International Conference on Organizational Science Development “ Knowladge for Sustainable Development” / - Maribor : Fakulteta za organizacijske vede Univerze v Mariboru, 2008

ISBN
978-961-232-212-0

Skup
27th International Conference on Organizational Science Development “ Knowladge for Sustainable Development” ,

Mjesto i datum
Portorož, Slovenija, 19.03.2008. - 21.03.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hotel industry; hotel offer; accommodation capacities

Sažetak
Istria has extraordinary conditions for the development of hotel industry. Demand for the hotel offer is in changes constantly. In order to meet the growing and various demands, one must come up with a more qualitative and diverse offer. Hotel management in Istria is very well aware of that. They have chosen the new developmental and organizational tourism and hotel model which will ensure a more qualitative and attractive offer and better marketing organization for its promotion on the market. This objective can be achieved with the help of integral development strategy and with involving all subjects in hotel management

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA