Pregled bibliografske jedinice broj: 352371
Influence of relationship marketing components on export performance : a comparison of developed and emerging markets
Influence of relationship marketing components on export performance : a comparison of developed and emerging markets // International markets and processes : proceedings of the third meeting of the IMP Group in Asia / Batt, Peter J. ; Purchase, Sharon (ur.).
Perth: Curtin University of Technology, 2007. str. 1-15 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 352371 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Influence of relationship marketing components on export performance : a comparison of developed and emerging markets
Autori
Makovec Brenčič, Maja ; Ekar, Aleš ; Virant, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International markets and processes : proceedings of the third meeting of the IMP Group in Asia
/ Batt, Peter J. ; Purchase, Sharon - Perth : Curtin University of Technology, 2007, 1-15
ISBN
1-74067-563-0
Skup
International markets and processes : third meeting of the IMP Group in Asia
Mjesto i datum
Phuket, Tajland, 09.12.2007. - 13.12.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Slovenia; enterprises; internationalization; international business; relationship marketing; exports; comparisons
Sažetak
Paper researches influence of relationship marketing components on export performance : a comparison of developed and emerging markets.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
