Pregled bibliografske jedinice broj: 352359
Relational variables and export performance : the case of transitional vs. established markets
Relational variables and export performance : the case of transitional vs. established markets // Marketing Theory Challenges in Transitional Societies / Snoj, Boris ; Milfelner, Borut (ur.).
Maribor: Faculty of Economics and Business Maribor, University of Maribor, 2007. str. 71-78 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 352359 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Relational variables and export performance : the case of transitional vs. established markets
Autori
Makovec Brenčič, Maja ; Ekar, Aleš ; Virant, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Theory Challenges in Transitional Societies
/ Snoj, Boris ; Milfelner, Borut - Maribor : Faculty of Economics and Business Maribor, University of Maribor, 2007, 71-78
ISBN
978-961-6354-67-7
Skup
Marketing Theory Challenges in Transitional Societies
Mjesto i datum
Maribor, Slovenija, 20.09.2007. - 21.09.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
international business; transitional economics; exports; marketing relationship marketing
Sažetak
Paper researches relational variables and export performance : the case of transitional vs. established markets.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
