Naslov
International standardization of channel management and its behavioral and performance outcomes

Autori
Shoham, Aviv ; Makovec Brenčič, Maja ; Virant, Vesna ; Ruvio, Ayalla

Izvornik
Journal of international marketing (1069-031X) 16 (2008), 2; 120-151

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
international business; marketing; marketing mix; management; standardization

Sažetak
Paper researches international standardization of channel management and its behavioral and performance outcomes. Most research on standardization examines it in the context of the marketing mix. In contrast, research on standardization of management processes/characteristics is rare. The authors examine standardization of such processes/characteristics in international management of channels of distribution and its performance consequences. They include characteristics of firms' relationships with their foreign representatives (coordination, support, autonomy, communications, and control) and their impact on behavioral and performance outcomes. Data generated from a survey in Slovenia mostly support the research hypotheses.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA