Pregled bibliografske jedinice broj: 352314
Dual Approach to Measuring Service Quality in BH Banking Industry Using B2B-SERVQUAL Method
Dual Approach to Measuring Service Quality in BH Banking Industry Using B2B-SERVQUAL Method // Fifth Research/Expert Conference with International Participation "Quality 2007" : proceedings
Zenica : Neum, 2007. str. 361-366 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 352314 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Dual Approach to Measuring Service Quality in BH Banking Industry Using B2B-SERVQUAL Method
Autori
Brkić, Nenad ; Arslanagić, Samir
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Fifth Research/Expert Conference with International Participation "Quality 2007" : proceedings
/ - Zenica : Neum, 2007, 361-366
Skup
Research/Expert Conference with International Participation "Quality 2007" (5 ; 2007)
Mjesto i datum
Neum, Bosna i Hercegovina, 06.06.2007. - 09.06.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
service quality; banking industry; B2B-SERVQUAL method
Sažetak
This paper aims to discover the influence of service quality in BH Banking Industry while measuring it by the dual approach using B2B-SERVQUAL Method.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Uz cjeloviti rad, objavljen je i prošireni sažetak.
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
