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Pregled bibliografske jedinice broj: 352186

Time-trend patterns in advertising expenditure for Central, Eastern and other European countries

Žabkar, Vesna; Košmelj, Katarina
Time-trend patterns in advertising expenditure for Central, Eastern and other European countries // Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe / Springer, Reiner ; Chadraba, Petr (ur.).
Chicago (IL) : Beč: DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business, 2007. str. 542-549 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)

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Naslov
Time-trend patterns in advertising expenditure for Central, Eastern and other European countries

Autori
Žabkar, Vesna ; Košmelj, Katarina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe / Springer, Reiner ; Chadraba, Petr - Chicago (IL) : Beč : DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business, 2007, 542-549

ISBN
978-3-9502045-5-1

Skup
15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe

Mjesto i datum
Beč, Austrija, 29.11.2007. - 01.12.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing; advertising; statistical methods; cluster analysis; changes; trends

Sažetak
Paper researches time-trend patterns in advertising expenditure for Central, Eastern and other European countries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Rijeka

Citiraj ovu publikaciju:

Žabkar, Vesna; Košmelj, Katarina
Time-trend patterns in advertising expenditure for Central, Eastern and other European countries // Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe / Springer, Reiner ; Chadraba, Petr (ur.).
Chicago (IL) : Beč: DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business, 2007. str. 542-549 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Žabkar, V. & Košmelj, K. (2007) Time-trend patterns in advertising expenditure for Central, Eastern and other European countries. U: Springer, R. & Chadraba, P. (ur.)Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe.
@article{article, author = {\v{Z}abkar, Vesna and Ko\v{s}melj, Katarina}, year = {2007}, pages = {542-549}, keywords = {marketing, advertising, statistical methods, cluster analysis, changes, trends}, isbn = {978-3-9502045-5-1}, title = {Time-trend patterns in advertising expenditure for Central, Eastern and other European countries}, keyword = {marketing, advertising, statistical methods, cluster analysis, changes, trends}, publisher = {DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business}, publisherplace = {Be\v{c}, Austrija} }
@article{article, author = {\v{Z}abkar, Vesna and Ko\v{s}melj, Katarina}, year = {2007}, pages = {542-549}, keywords = {marketing, advertising, statistical methods, cluster analysis, changes, trends}, isbn = {978-3-9502045-5-1}, title = {Time-trend patterns in advertising expenditure for Central, Eastern and other European countries}, keyword = {marketing, advertising, statistical methods, cluster analysis, changes, trends}, publisher = {DePaul University, Department of Marketing, College of Commerce ; University of Economics and Business Administration, Institute of International Business}, publisherplace = {Be\v{c}, Austrija} }

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