Pregled bibliografske jedinice broj: 352155
Who's the boss in Slovenian marketing? Empirical evidences of the importance of marketing function
Who's the boss in Slovenian marketing? Empirical evidences of the importance of marketing function // Marketing Theory Challenges in Transitional Societies / Snoj, Boris ; Milfelner, Borut (ur.).
Maribor: Faculty of Economics and Business Maribor, University of Maribor, 2007. str. 175-183 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 352155 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Who's the boss in Slovenian marketing? Empirical evidences of the importance of marketing function
Autori
Žabkar, Vesna ; Jančič, Zlatko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Theory Challenges in Transitional Societies
/ Snoj, Boris ; Milfelner, Borut - Maribor : Faculty of Economics and Business Maribor, University of Maribor, 2007, 175-183
ISBN
978-961-6354-67-7
Skup
1st International Scientific Conference on Marketing Theory Challenges in Transitional Societies
Mjesto i datum
Maribor, Slovenija, 20.09.2007. - 21.09.2007
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Slovenia; marketing; market research; theory; forecasting
Sažetak
Paper investigates the importance of marketing function in Slovenian marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
