Naslov
Market Segmentation by Class and Gender in Zagreb, Croatia

Autori
Renko, Nataša ; Sredl, Katherine ; Pandža, Irena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Skup
CROMAR 2007

Mjesto i datum
Rijeka, Hrvatska, 10.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social stratification; transition economy; gender; ethnography; symbolic consumption

Sažetak
Women’ s experience of privatization in Zagreb, Croatia, since the 1990s, presents an opportunity to understand the social forces that influence women’ s market involvement. Most research on transformation economies has focused on women’ s consumption during privatization without considering how local social dynamics might influence this experience. Preliminary analysis of qualitative data presented here suggests women’ s class position during state socialism is an important factor in determining their employment and class position after privatization, as well as their consumption capabilities. Changes in gender and market structures during and after state socialism have also contributed to their position as family breadwinners and status providers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA