Naslov
THE ROLE OF NONSTORE RETAILING FROM CROATIAN CONSUMERS PERSPECTIVE

Autori
Renko, Sanda ; Brčić-Stipčević, Vesna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Journal of Management Case: special issue: Circle Conference, Calabria, Italy / Vignali, Claudio - Calabria : Accent Press, 2007, 360-368

Skup
The fourth International Conference on Consumer Behaviour and Retailing: CIRCLE, Calabria, Italy, 2007.

Mjesto i datum
Reggio Calabria, Italija, 04.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
nonstore retailing; Croatian consumers

Sažetak
This paper focuses on the nonstore retailing forms and its main purpose is to investigate the attitude of Croatian consumers towards this new trend in retailing. The paper presents results of the field research carried out on the sample of 200 respondents in two Croatian counties: Zagreb and surroundings and Osjecko-baranjska County. In such a way, this field research could be the logical continuation of the exploratory research whose findings were presented on the Circle Conference in 2006. Contrary to the findings of the exploratory research, the findings of the field research show high level of importance and acceptance of nonstore retailing forms among Croatian consumers.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA