Pregled bibliografske jedinice broj: 346974
THE UMBRELLA BRAND AND BRANDING PROCESS IN THE KVARNER DESTINATION
THE UMBRELLA BRAND AND BRANDING PROCESS IN THE KVARNER DESTINATION // Tourism and hospitality management, 12 (2006), 2; 103-110 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 346974 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
THE UMBRELLA BRAND AND BRANDING PROCESS IN THE KVARNER DESTINATION
Autori
Cetinski, Vinka ; Perić, Jože ; Smolčić Jurdana, Dora
Izvornik
Tourism and hospitality management (1330-7533) 12
(2006), 2;
103-110
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
umbrella brand; tourist destination
Sažetak
THE “ UMBRELLA” BRAND AND BRANDING PROCESS IN THE KVARNER DESTINATION. Fierce competition on the world tourism market is making it necessary for tourist destinations to position themselves appropriately and to differentiate themselves from the competition. This paper looks at the importance of space as a key marker of a tourist destination, and focuses on the meaning of a brand in enhancing attractiveness on the tourism market and strengthening competitive ability. The paper is based on the example of the Kvarner destination, that is, the Primorsko-Goranska County.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
116-0000000-0758 - Upravljanje znanjem i kadrovima u turizmu kao značajkom hrvatskog identiteta
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
