Naslov
European tourism competitiveness in world tourism trends

Autori
Blažević, Branko ; Alkier Radnić, Romina ; Fišter, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
MIC2007 / - Portorož : Faculty of Management Koper, 2007, 107-116

Skup
Managing Global Transition: Globalisation, localisation, Regionalisation

Mjesto i datum
Portorož, Slovenija, 20.11.2007. - 24.11.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
european tourism; european tourist; competitiveness; tourism trends

Sažetak
That tourism trends in Europe are mass can nowadays be seen only through the rise of the number of participants in tourism trends. All other segments include a selective approach to tourist development based on comparative advantages contained in both natural and cultural resources and in possibilities of sustainable development of every single tourist destination. In the competitive struggle, all European countries are trying to get the best of their resources, annul the existing negativities and by doing so, they are trying to make their way up on the tourist scale of Europe and the World. Increasingly diversified and complex tourist demands are redirecting the supply towards new tourism trends, putting emphasis on their own image and the identity of specific destination through specificity of contents and familiarity of products and services. Under the influence of tourist demand, new tourist contents are being created in order to attract a specific segment of tourist demand and to rise above the boundaires of regionality and seasonality. Specific advantages of different seasons provide tourist supply carriers with possibilities of creating an adequate supply that will rise above seasonal business. Competitive price policy and effective promotion are used to attract guests and to maximize market share and make a profit. In international tourism, Europe still holds the leading position, with estimates that it will continue to do so in the future, but with its share shrinking, influenced by the existance of new attractive destinations on the tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA