Pregled bibliografske jedinice broj: 34580
The Development of Advertising in Croatia: Challenges for the Future
The Development of Advertising in Croatia: Challenges for the Future // Advertising in Croatia: Meeting the Challenge of Change / Holmes, John ; Keller, Goroslav (ur.).
Zagreb: International Advertising Association, 1998. str. 65-71 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 34580 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Development of Advertising in Croatia: Challenges for the Future
Autori
Renko, Nataša ; Pavičić, Jurica ; Tkalac, Ana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Advertising in Croatia: Meeting the Challenge of Change
/ Holmes, John ; Keller, Goroslav - Zagreb : International Advertising Association, 1998, 65-71
Skup
8th IAA World Education Conference
Mjesto i datum
Zagreb, Hrvatska, 01.10.1999. - 04.10.1999
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Advertising; Croatia
Sažetak
In this paper, the authors discuss the development of advertising in Croatia, a formerly socialist country that has been through a five-year period of war (1991-1995). Such a critical situation and fundamental changes caused by introduction of new social and political system influences advertising in Croatia as well. Through the entire period of the development of advertising in Croatia, it was difficult to apply the same evaluation criteria as in developed countries. The main reasons for this are objective circumstances caused primarily by the economic underdevelopment and the existance of a more or less radical system of planned economy in the period 1945-1990.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
