Pregled bibliografske jedinice broj: 34558
Creation and Development of Marketing Concept in Croatia and the Role of Transition
Creation and Development of Marketing Concept in Croatia and the Role of Transition // Enterprise in transition / Vojnić, D. (ur.).
Split: Ekonomski fakultet Sveučilišta u Splitu, 1997. str. 655-660 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 34558 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Creation and Development of Marketing Concept in Croatia and the Role of Transition
Autori
Renko, Nataša ; Pavičić, Jurica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Enterprise in transition
/ Vojnić, D. - Split : Ekonomski fakultet Sveučilišta u Splitu, 1997, 655-660
Skup
Second International Conference on Enterprise in Transition
Mjesto i datum
Brela, Hrvatska; Split, Hrvatska, 22.05.1997. - 24.05.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Marketing Concept; Transition; Croatia
Sažetak
This article provides a short overview of the evolution of recent marketing thought and its application in Croatia and emphasizes its connection with historical and social changes. THe process of transition is analyzed from two perspectives: from the first, transition is considered to be a kind of catalyst of the acceptance of the marketing concept. From the second, it is considered that the application of marketing has a great influence on the process of transition.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
