Pregled bibliografske jedinice broj: 34529
Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia
Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia // Third International Conference on Enterprise in Transition / Vojnić, D. (ur.).
Split: Ekonomski fakultet Sveučilišta u Splitu, 1999. str. 366-370 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 34529 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing in Education of Adult Population in the Transition Countries - The Case of Croatia
Autori
Renko, Nataša ; Bratko, Stjepan ; Pavičić, Jurica
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Third International Conference on Enterprise in Transition
/ Vojnić, D. - Split : Ekonomski fakultet Sveučilišta u Splitu, 1999, 366-370
Skup
Third International Conference on Enterprise in Transition
Mjesto i datum
Šibenik, Hrvatska, 27.05.1999. - 29.05.1999
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing; transition; education of adult population
Sažetak
In spite of the fact that Croatia is in a specific situation compared to other countries in the process of transition, because of the war and post - war crisis, it can be said that the analysed example shows the importance of education in general and marketing in education as a precondition for solving the economic and social crisis. Inadequate usage of marketing for mentioned institutions can be concerned as not using one of the very few possible ways of improving their efficiency and fulfilling their social role. That is, at the same time, both a micromarketing and macromarketing challenge.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
