Naslov
Zadar Tourist Destination on the Internet

Autori
Krce Miočić, Božena ; Bunja, Đani ; Nekić, Pavica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
MIPRO 2007 – Proceedings Vol. 5 Digital Economy 4th ALADIN / Dragan Čišić, Željko Hutinski, Mirta Baranović i Robert Sandri - Opatija : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2007, 79-84

ISBN
978-953-233-031-1

Skup
30th International Convention MIPRO 2007 -INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY (DE) 5th ALADIN (ALPE ADRIA UNIVERSITIES INITIATIVE

Mjesto i datum
Opatija, Hrvatska, 21.05.2007. - 25.05.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism; destination; Zadar; Internet; web
(tourism; destination; e-business; Internet; web)

Sažetak
Zadar tourist destination is a destination with the greatest possibilities of growth in the territory of the Republic of Croatia. The purpose of this research was to find how much the tourist companies and organisations, holders of the tourist offer, have recognised and used the possibilities that the Internet provides in all his forms. The research was realized through monitoring the way and the quantity of the Internet provision uses of the Zadar destination tourist factors. The further analysis of the obtained data involved different methods of the descriptive statistics, whereby there were found the quantity and the form in which the examined companies and organizations are present on the Internet and by that, their availability to the growing population of potential tourists, Interner users. The research showed the unsufficient Internet use of the tourist companies in Zadar destination, for the marketing purpose as well as in the entire business running.

Izvorni jezik
Engleski

Znanstvena područja
Povijest

POVEZANOST RADA