Naslov
The issues of strategic dissemination of information in Croatian tourism

Autori
Bunja, Đani ; Ražnjević, Marijana ; Nekić, Pavica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INFuture2007, Digital information and heritage / Seljan, Sanja ; Stančić, Hrvoje - Zagreb : Odsjek za informacijske znanosti, Filozofski fakultet, Zagreb, 2007, 367-377

ISBN
978-953-175-305-0

Skup
INFuture2007, Digital information and heritage

Mjesto i datum
Zagreb, Hrvatska, 07.11.2007. - 09.11.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
information; message; dissemination; strategy; Croatian tourism.

Sažetak
The paper deals with the problems of strategic dissemination of information in Croatian tourism. The introductory part treats the planning or, precisely, the strategic planning as a generic activity of management. Furthermore, it shows the results of a questionnaire carried out among Croatian tourism management experts about determining the messages disseminated in the tourism market, as much as in-depth interviews about determining the information disseminated in the tourism market. In addition, the paper deals with the issues of formulating, implementing and evaluating the strategies of information dissemination in Croatian tourism. In the concluding part it is asserted that tourist destinations must pay necessary attention to the collecting, processing, storing and disseminating of information, which should result with adequate messages, later conveyed to the tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA